The Department of Journalism, Advertising, and Public Relations at Derzhavin University has been ranked among the best advertising and public relations departments at Russian universities.
The annual ranking is compiled by the Association of Communication Agencies of Russia (ACAR), Russia's largest professional association of employers in advertising, marketing, and public relations.
The competition results were announced at the 30th All-Russian Scientific and Methodological Conference of Heads of Marketing, Advertising, and Public Relations Departments at Lomonosov Moscow State University.
The competition aims to create an independent ranking of departments at higher education institutions training specialists for the advertising industry, develop uniform standards for training specialists in this field, and ensure transparency and objectivity in assessing the quality of educational programs. The ranking serves as a valuable reference point for applicants when choosing their educational priorities. Among other things, it reflects the competitiveness of departments at other Russian universities, the quality of educational programs, and their demand in the education market.
The competition criteria were developed by representatives of the professional community with the participation of the faculty community and include several groups of indicators. The main ones are staffing, the organization of academic work and research activities, student participation in national competitions, and the effectiveness of the department's interactions with the advertising industry.
In 2025, the Department of Journalism, Advertising, and Public Relations at Tambov State University named after G.R. Derzhavin won this ranking, sharing first place with the Department of Advertising and Business Communications at Peoples' Friendship University of Russia (RUDN University).
The main principle of implementing modern educational programs at Derzhavin University is to train specialists in response to employer demands and in collaboration with them. Therefore, the high praise for the training of advertising and public relations specialists at Derzhavin University from the professional community is very significant for us," noted Yana Radyukova, Vice-Rector for Education, Youth Policy, and Educational Work at Derzhavin University.
