Derzhavin University is developing a community of university ambassadors within the Priority 2030 program. University ambassadors are students who represent the brand and convey the values of the university at the international and interregional levels, and participate in career guidance work with schoolchildren from different regions of Russia. A two-day educational intensive for university ambassadors took place in Derzhavin University. During the course ambassadors built a personal brand strategy, mastered the basics of self-presentation and confident speaking in front of an audience, and studied tools for promoting social networks.
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